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DTC eCommerce & SaaS Brands 👋

Performance creatives that drive sales and lowers costs

We help ambitious DTC brands scale by getting them more customers at a lower cost.

A Proven Method For High Performance Creatives

Ever since iOS 14, measuring social ads campaigns have been increasingly difficult. We've created a modular system for producing ads that lets you test quickly and effectively to drive higher sales and ROAS.

Anatomy of a high performance creative

1. Stop the scroll with an attention grabbing hook.
2. Gain interest with a value proposition that solves a geniune problem.
Increase desire with compelling evidence that resonates with your audience.
Seal the deal with a call to action and an irresistible offer.
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How it works

From Planning to Launch

CUSTOMER RESEARCH

Uncover customer motivations

It's no secret that UGC ads are exceptionally effective. But great ads starts by understanding why your customers buy from you. Our team of experts go through public reviews, customer feedback, social media posts, and any surveys to understanding for what motivates your customers.

DEVELOP ANGLES

Resonate with your audience

Great ads starts by understanding why your customers buy from you. Our team of experts go through public reviews, customer feedback, social media posts, and any surveys to understanding for what motivates your customers. We then categorize common reasons to develop benefits, features, and values for our ads.

GENERATE HOOKS

Capture their attention in 3 seconds

We stay on top of trends so you don’t have to. Armed with newly form angles, our team writes scroll-stopping headlines that entertains, sparks interests, and educates your audience. That way, the more your viewers engage, the more prospects we can convert.

Version A
Version B
TEST & ITERATE

Unlock growth and scale your campaigns

Our data-driven approach take the guesswork out from the performance of your ad creatives. By measuring the hook rate, hold rate, and outbound click-through rate, our team of experts can help refine your ad creatives and achieve optimal results.

ad Creative production

On demand content production on autopilot

add-on
send us products & we'll source new creative assets

Need creative assets? Leave the heavy lifting to us. From unboxing to demo videos, our team will source, direct, and prepare talking points for our network of content creators to produce the UGC creatives you’ll need at a fraction of the cost of a photoshoot.

included
Breathe new life into your existing content

Already have existing video content and assets? Leave the creative work to us! Our team will help you repurpose your content to create ad variations that fights fatigue and gets the most out of your existing ads.

Ad Creative PROCESS

Here's what to expect

Choose a package
1

Tell us how many creatives you need.

Complete onboarding
2

Get on an intro call & fill out your ad briefs.

Strategy & Production
3

We' research, draft angles, & start producing ads.

Review & Approvals
4

We gather feedback from your team.

Launch, Test, & Scale
5

Launch your new ads, gather data, & start scaling!

Book a free strategy call
SEE our work

Creatives that stop scrolls, tell stories, and help you sell.

OUR CREATIVES PACKAGES

Flexible Pay-As-You-Go.
Top up based on your needs.

Starter
12 ad creatives & 1 creator
$2,500
Get Started
This includes:
9 Video Ads (3 concepts x 3 Hook Variations)
2 Static Ads
1 Creator
2 Revisions After Delivery
Dedicated Creative Strategist
In-Depth Research & Strategy
Optimized For Placements & Performance
Creative Reporting & Analysis
growth
21 ad creatives & 2 creators
$4,650
Get Started
This includes:
15 Video Ads (5 concepts x 3 Hook Variations)
6 Static Ads
2 Creators
2 Revisions After Delivery
Dedicated Creative Strategist
In-Depth Research & Strategy
Optimized For Placements & Performance
Creative Reporting & Analysis
scale
31 ad creatives & 3 creators
$8,000
Get Started
This includes:
21 Video Ads (7 concepts x 3 Hook Variations)
10 Static Ads
3 Creators
3 Revisions After Delivery
Dedicated Creative Strategist
In-Depth Research & Strategy
Optimized For Placements & Performance
Creative Reporting & Analysis
let's get started

Frequently Asked Questions

1
What are performance-based ad creatives?

Performance-based ad creatives are ads that are designed to influence users' decisions by appealing to their interests or needs. These ads have measurable results where brands measure the success of a campaign based on increases in conversions, clicks, and views. The creatives focus on providing useful information to capture user attention and convert customers.

2
What are ad concepts and hook variations?

An ad concept is like the "Big Idea" behind your ad that sparks emotion and encourages action. And the hook is the part that stops your audience from scrolling past your ad.

With our service, we provide you with two different hooks to test out, all while staying true to your ad concept. This gives you the power to optimize and perfect your ad creative for maximum performance.

3
How long will it take to receive my video ads?

Our typical turnaround time is roughly 4 weeks from the time the onboarding is complete. With more creatives, the turnaround time may be up to 6 weeks, especially including those revisions you may have for our team.

4
Can I customize my package?

Need something more than what we have pre-packaged? Email us at sales@2xcd.com with the subject line: Custom Ad Creative Package.

5
Can I send you scripts for the video ads?

Of course! If you have a specific brief or a script that you had in mind, you can count on us to make it a reality.

6
Can I have different creators for my UGC videos?

Yes, you can request different creators for your UGC videos. Keep in mind each package is limited to a number of creators available.

7
Can I request revisions?

Absolutely! Each package comes with a set number of revisions after the ads have been delivered. Our team will ensure your creatives are perfectly crafted before it's sent to you; however, if you'd like to make edits afterward, we allow for that too - though the quantity depends on which package has been chosen.

8
What happens after I receive my video ads?

Each ad is perfectly crafted before it is sent to you so that your team can begin testing your campaigns right away. However, if you want revisions on your ads after delivery, you're welcome to do so. Each package includes a limited set of revisions.

9
Do you offer the final ad in all the ad dimensions?

Yes, your video ads are produced separately to fit the exact aspect ratios of each ad placement (typically, 9:16, 4:5, 1:1 for mobile ad placements and 16:9 and 1.91:1 for desktop ad placements).

10
What payment methods are accepted?

We accept all major credit cards. Visa, Mastercard, and Amex.

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